In the last post I mentioned how I thought it is pretty important for artists to have good business and marketing skills. A painter that was recently interviewed here is a great example of an artist that understands the value of marketing yourself and creating a brand or an image.
Michel Leah Keck, also known as The Raw Artist™ recently made $25,000 USD from sales of her art on eBay.
Here’s a snippet of a Press Release by Michel (A Press Release is a great marketing tip in itself!)
“She has eschewed the traditional starve-until-you-get-big-gallery-representation route, instead concentrating on Web sales since 2003. In less than two years, Keck has become one of the most popular self-represented artists on eBay, with recent average monthly sales of $20,000. It is not uncommon for The Raw Artist’s works to be snapped up through the site’s “Buy It Now” feature before ever going to auction. In fact, three spiritual paintings from her Prayer Series sold through the “Buy It Now” feature within 48 hours of being listed in her store.”
I love seeing other artists ignoring the challenges of being an artist and making their own path. Selling art online through eBay auctions is a very untraditional way of making a living as an artist, and is probably snubbed by a lot of artists. But with an average of $20,000 a month in sales, I’m sure the Raw Artist is quite happy taking the unconventional path.