I’m not sure this ad campaign by the German car maker Opel really works. I guess it works to some extent as it has prompted me to share it, which means it’s viral and is doing what it’s meant to (free advertising), but other than that, I’m not so impressed. Maybe I’m just getting old and losing my sense of humor, but I don’t find a cute little penguin stuck in the bum of a polar bear funny. The ad agency Scholz & Friends created the campaign to highlight the new forward collision alert feature on Opel vehicles and the joke is that animals don’t have this function.
Here’s a couple other cute and cuddly animals with cute and cuddly animals hanging out of their asses..
The German advertising company Scholz & Friends has worked with animals and Opel much more successfully when they were promoting something to do with headlights of the vehicles..