I have a thing for clouds at the moment. I’m totally in love with them. Some days they’re so freaking beautiful I have to look away. I’ll be driving around in the car looking at them, swearing at them in disbelief, wondering how such things could exist. So the cloud works of Dutch artist Berndnaut Smilde obviously fascinate me. He has teamed up with Harper’s Bazaar magazine to photograph famous fashion designers with his clouds.
The photographer Simon Procter captured the cloud/fashion designer project for Harper’s Bazaar..
Fashion designer Karl Lagerfeld with the Berndnaut Smilde cloud.
Israeli fashion design Alber Elbaz and the cloud.
Fashion designer Donatella Versace with the Berndnaut Smilde cloud.
The Dolce & Gabbana design duo. Stefano Gabbana and Domenico Dolce with a cloud.
Berndnaut Smilde says..
The presence of the cloud is almost like a personality as it takes on a different shape and size each time depending on what the space needs. Having an actual human there was like bringing two personalities together – it was interesting to see how each designer reacted to the cloud.’