Jeff Koons Interview

ArtInfo has interviewed the king of kitsch and holder of the “Most expensive artist at auction” title, Jeff Koons. Quite often I find what he has to say more interesting than what he does.. or what his studio does for him.

Here’s a couple Jeff Koons quotes taken from the interview over at the ArtInfo website here.

Jeff Koons Interview

* “When you view work, it’s not just an intellectual experience. It’s also a physical, biological experience. People like work that makes them feel a certain way. I want my work to have a certain charge, and I think that people who view the work like it, that intensity.” Jeff Koons

* “For me, art has been about living to my full potential and about having viewers increase theirs. My work has always tried to communicate acceptance. It’s not about a rarefied object, because art is about people, life, experience. It’s about giving attention to the viewer so that hopefully they maintain enough confidence to experience communication.” Jeff Koons

The artist also has a decent website online, which is surprisingly unusual for a famous artist. I haven’t been able to figure out why so many well known artists don’t have their own website. Most of them don’t even own their own dot com name. I thought the internet was important, but I guess they don’t see it that way.

About Dion

Australian artist and observer of things.. all kinds of things. I like a wide variety of art, from the weird and wonderful to the bold and beautiful.. and everything in between.


  1. The Internet is important only if you’re trying to sell stuff or make a name for yourself.

    If you belong to the elite of the Anti-art Establishment, you shun “trade”. You just doss about waiting for Sir Nicholas Serota or his equivalent to give you a bell and ask you to decorate the Turbine Hall.

    “Ah, sure, Nick. Wodja fancy?”

    “I leave that entirely up to you, dear boy.”

    “You got a deal.”

  2. You might be right Ian. I can’t see too many other reasons for them to shun the internet.

    It’s such a powerful branding tool though, so you would think they would want to control how they are seen online. They don’t have to sell online, just be online. A bio, list of galleries, and some examples of their work is all I ask ;-)

  3. Yes, he does have a nice website.

    I agree dion, it is all about having a virtual portfolio or presentation and saves having to drag one around with you irl.

  4. Wow. Anti-art Establishment…”trade”…”branding” – actually, i’m quite impressed to see them used here. I’m used to those being taboo words in the art industry…i ask WHAT’S WRONG WITH HAVING A GREAT WEBSITE that engages collectors, allows them to interact with the artist and get the inside scoop. Why can’t an artist be concerned with brand? And if, as Jeff Koons says, art is about communciation and experience then what better way to spread the word than an awesome website?

  5. Jeff Koons, is worse than a used car salesman, and has a cheesy grin to boot.
    He is without doubt, the 50 cent of the art world.

  6. Are you trying to compliment him David? 50 Cent is one of the leaders in his industry and is good at his particular craft (and he sings his own songs).

    When making a comment, remember to include http:// before the or the link wont work. Same with you Julie.

  7. David Goldberg says:

    50 cent is a pop rap sensation, he sells records, clothes, water and makes millions of dollars, but the work is rubbish.

    Take for example The Roots, or Akrobatik, they have released amazing albums this year, but will sell hardly anything.

    Quantity Quality.

    Koons best work was him having anal sex with his wife at the time. That was just brilliant!!!!

  8. We might be talking about taste more than marketing skills or selling out.

    Either way, some days I hate how people sell their souls, some days I love it.

    Just had a listen to The Roots on myspace too and theyre not bad.

    Also his sex with Ilona Staller series was a stroke of marketing genius by Koons.

  9. Julie Maner says:

    Thanks for the note about the http…not sure where to put that. I’m new to this whole blogging thing.

    We could have QUITE the discussion about marketing vs selling out vs true talent. Why do commercially successful fine artists get tagged with a “sell out” label?

  10. It seems you just can’t win either way. Personal dislike of someone’s work means they are rubbish, success means they are a sell out, marketing means they are a sell out.

    I don’t like him but I do admire any persons ability to support themselves doing something they love, and he is able to do that.

  11. Julie, I just meant that when adding your URL, to use instead of

    If the http:// isnt included, Blogger makes it look like this..

  12. Like him or hate him, his Puppy lit up my week in NY in 2000.

  13. Whether you love Jeff Koons the Artist or hate Jeff Koons the Marketer, just commenting on him keeps his name in play, giving his work legitimacy.

    To your other point, of course not every artist wants or needs a site, but I think artists selling their own work through their own sites is the future. As an artist, I think connecting with other artists and collectors directly through a site is the way to go. Galleries will come and go, but your URL will stay with you.

  14. Ah hah – got your note about the http. Thanks again. Been away so don’t know if this comment stream is dead or not, but the reality is that the future of almost all business-related (and by business-related i’m referring to relationship-building) interractions will emanate from the internet. So, should you choose to be a commercially successful artist (and yes, that is shamefully often considered being a sell-out, which makes NO sense), then you must have a website…but it has to do more than just show your artwork.

  15. Yeah true Julie, there’s a lot more you can do with a website, but I’m amazed that so many well known artists dont even have the most basic of website.


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