Million Dollar Leg of James Stewart

The New Zealand entrepreneur James Stewart is selling ad space on his left leg and hopes to make a million dollars out of it. With about 2000 square centimeters of skin to tattoo, selling for $500 per square centimeter, he hopes to reach his million dollar goal. With the money from his Million Dollar Leg project, Stewart wants to further develop and market his Art Klick website for New Zealand artists.

He got the idea from the Million Dollar Homepage, which is an advertisement for everything that is bad about the internet. So if the sponsors on his leg are anything like those on Alex Tew’s Million Dollar Homepage, he’ll have a leg filled with casinos, ringtones, loans, insurance, and dating companies.

million dollar leg tattoo

Here’s what James Stewart plans to do with the million dollars..
1. Pay off Bills/loans
2. Develop Art Klick into a website of international standards
3. Advertise and market Art Klick to the world
4. Move to Wellington and get a new office + hire staff
5. Donate $50,000 to charity (chosen by the Art Klick Community),
6. Give another $1,000 to the members of Art Klick whose artwork I use for the tattoo
7. Start my next two website ideas……

About Dion

Australian artist and observer of things.. all kinds of things. I like a wide variety of art, from the weird and wonderful to the bold and beautiful.. and everything in between.


  1. Why not advertise on the right leg too and make two million dollars? Some people have no enterprise.

  2. Why stop there Ian? I would consider buying his forehead for $500 per square centimetre if he put that up for There must be millions to be made using the whole the body.

  3. Anonymous says:

    A decent art community site can cost as much as $300,000 to create and market. From the looks of that site it appears that he has a long way to go.

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