The Saatchi Gallery seems to be working hard to create a useful online resource for artists, with a new service popping up everytime I visit their website. I haven’t used the site much, but I did set up an artist profile when they first started morphing into an art portal.
An article in the Financial Times says “A poll of 2000 of the 70,000 artists on the site estimated that Saatchi Online is now responsible for annualized art sales of $130m (£64m). The figure is extrapolated from the $88,000 sales reported by 500 respondents for a single week in September.”
I’m not sure if that means that there has been $130 million in art sold on the site, or that the artists that have profiles on the Saatchi site sell $130 million in the real world. Either way, it’s an impressive number, even if it happened to be an optimistic estimate.
Are there artists out there that are actively using Saatchi online to sell art? It would be interesting to hear if it works.
Here’s some features and milestones that they have released or achieved recently (taken from the Saatchi Gallery newsletter)..
- The website now regularly receives over 50 million hits daily (hits are not unique visitors).
- Alexa, the leading research website company that tracks the top 50,000 sites on the internet shows that Saatchi Online has now entered the top 300 sites in the US. For comparative purposes the previously largest art information site ranks at 5833 and the world’s biggest museum site ranks at 7087.
- The new section Saleroom opened last month to allow artists on the site to display artworks they wish to sell, with each work being given its own page for visitors to browse through. Buyers can then purchase directly from the artist, with no commission charged to either artist or the buyer. In its first ten days over 20,000 works were displayed for sale, ranging in price from $100 – $15,000 plus.
- Thousands of Chinese artists and students are now using the Mandarin version of Saatchi Online since it was launched in May this year to allow the Chinese art world to have its own interactive site which functions in the same way as the English-speaking site.
- Saatchi Online took an exhibition stand at Zoo art fair. Twenty artists chosen from the weekly Critic’s Picks on Saatchi Online’s daily magazine were invited to exhibit their work at the art fair in London. The work represented a range of work registered on Saatchi Online and all the work at the exhibition was for sale on a non-commission basis.
- Our “Museums Around the World” section has enabled 3,000 institutions including the Museum of Modern Art New York, Tate UK, Metropolitan Museum of Art New York, the Louvre Paris, National Gallery, the Guggenheim and other major world museums to load and display their collection highlights and exhibition details on the website.
- Our “Art Colleges Around the World” section has enabled over 3,000 universities, visual arts, performing arts, fashion and design colleges including Yale, Harvard, Oxford and Cambridge universities and the world’s leading art colleges to load up and display their prospectuses, student information and student art-work.
Sounds like they have been quite busy..