I have been going through an anti-ads period lately, where I can’t stand listening to commercial radio, free TV, pay TV or looking at billboards, magazines, websites, and newspapers filled with advertising. I have even contacted a few companies and complained about the crud that they’re forcing on the public, which is strange for me as I’m usually anti-complaining too!
Hopefully it is just a phase I’m going through and I can get back to society’s normal soon, otherwise I’ll be forced to become a hermit in the hills, which could be a problem as I really do like people and the Internet (most caves in hills have neither).
I’m offended by the exaggerations, half truths, sneaky tactics, catchy jingles, TV ads that yell, the way that ads are louder than the program you are trying to watch, the way that advertisements are placed IN programs, the color red shoved in my face, small print for the truth, large print for the lies, repetitiveness, repetitiveness, repetitiveness, ads aimed at children, flashing Internet ads, pop ups, spam, and the crap that is sold on them ridiculous infomercials that are usually on television late at night.
The funny thing about this passionate dislike of advertising is that I make most of my income from ADVERTISING!! That probably makes me a hypocritical walking contradiction.
Saks Fifth Avenue’s senior vice president for marketing Terron E. Schaefer recently said “What we do every day, really, is propaganda.” I thought it was a refreshingly honest thing for a marketing man to say. He said the quote in a press release on a Saks marketing campaign where Shepard Fairey has designed some Soviet propaganda influenced promotional material, but it was still a brave thing to say.