Sotheby’s has understood the importance of the internet for marketing and selling art for a while now. Their online catalogues are free to browse (they now require you to be registered, which is free) and they’re just as good or better than the printed catalogues.
A new marketing tool they have discovered is the use of video online. For the promotion of an upcoming contemporary art auction, there’s a video now online of Tobias Meyer (Worldwide Head of Contemporary Art and Principal Auctioneer) discussing some of the important works available.
The video can be seen here (it’s worth waiting for it to download). You can also browse the catalogue from the video page if you have registered.
A couple of the works that I would be bidding on if I was a billionaire are by Andy Warhol and Francis Bacon.
Andy Warhol – SELF-PORTRAIT
20 x 16 in. 50.8 x 40.6 cm
Executed in 1964
Estimated price for the Warhol self portrait.. 3,500,000 to 4,500,000 USD
Francis Bacon – VERSION NO. 2 OF LYING FIGURE WITH HYPODERMIC SYRINGE
78 x 58 in. 197 x 147 cm
Executed in 1968
Estimated price for the Bacon painting.. 9,000,000 to 12,000,000 USD